Pdf cocacolaco swot analysis kenny nguyen academia. Background and history coca cola s history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. In 1916, they began manufacturing the famous contour bottle, which remains as the signature shape of the coca cola today. Technology is used at every step of coca cola s value chain syrup manufacturing, bottling operations and storage at retail shops. To service global demand, the company has the worlds largest dis. Johnston created a larger, stronger company, again helping accelerate bottler consolidation. In its first year, the company sold about 9 glasses of coca cola a day. One of the legends and myths surrounding coca cola is that they introduced us to the modern santa clause. Cocacola is dealing with this issue by acquiring and branching out to healthier drink. The cocacola company, american corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for coca cola, a sweetened carbonated beverage that is a cultural institution in the united states and a global symbol of american tastes.
In the history 112 years, coke has surrounded itself into american society. Elmore skip to main content accessibility help we use cookies to distinguish you from other users and to provide you with a better experience on our websites. The cocacola company, american corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for cocacola, a sweetened carbonated beverage that is a cultural institution in the united states and a global symbol of american tastes. The company is most wellknown for its soft drink, coke. Unfortunately, pemberton died just a few years later. For thousands of years, indigenous people in the amazon rainforest and andes mountains have chewed coca. The cocacola company is an american multinational beverage corporation headquartered in. By the late 1890s, cocacola was one of americas most popular fountain drinks, largely due to candlers aggressive marketing of the product. The history of cocacola company 4164 words bartleby. The coca cola company struggles with ethical crises summary coca cola is undoubtedly one of the most famous and most valuable brands all around the world. But aside from their historical success, the coca cola company is still a typical business that is affected and at the same time affecting the different type of. A century later, the coca cola company has produced over 10 billion gallons of syrup.
Be that as it may, in late decades the organization has experienced issues meeting its money related goals and has been connected with various moral emergencies. Led by coca cola, one of the worlds most valuable and recognizable brands, our company s portfolio features 20 billiondollar brands including, diet coke, fanta, sprite, coca cola zero, vitaminwater, powerade, minute maid. An enterprise desk research report on submitted in partial fulfillment of the requirements for the degree of master of business administration to by name of students 12345 prn no. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. The world of the world of coca cola article pdf available in communication research 195. Coca cola in history a brief history of the company. The cocacola company has been existing in the market for the long time and serves a global market. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. The first bottle was sold in vicksburg, mississippi. But cocacola was so famous in the us that it was subjected to imitations.
World war ii was an important point in the coca cola company s history because the beverage was supplied to united states troops overseas throughout the war. Cola, and thinking the two cs would look well in advertising, pens the famous spencerian script logo. Beside it, coca cola also maintain their reputation as the leading company in the world using pestle analysis so that coca cola can. The cocacola company is an american multinational corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. An environmental and political history of the coca cola company volume 14 issue 4 bartow j. Coca cola, form 10k, annual report, filing date feb 21, 2007 pdf.
The history of coca cola has been synonymous with advertising one of ernest woodruffs goals when he took over coca cola in 1919 was to ensure that everyone on earth had coke as their preferred beverage of choice. The history of the secret formula amazon web services. The story of cocacola atlanta beginnings 18861892 it was 1886, and in new york harbor, workers were constructing the statue of liberty. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by john stith pemberton and was bought out by businessman asa griggs candler, whose marketing tactics led cocacola to its dominance of the. Cola is first served at jacobs pharmacy on may 8, 1886. Only about 30 years after the invention of drink coca cola had bottling plants in europe and asia.
Founded in 1886, the coca cola company is the worlds largest beverage company. This covers issues linked to structures, formalities and processes which are the major elements that drive change in the modern world carroll, 2006. A brief history of cocacola, americas most famous export coca cola public domainpixabay coca cola is more than just a soft drink. Pdf the world of the world of cocacola researchgate. Below youll find some of the most frequently asked questions about cocacola s heritage. Today india, the worlds most populated country, is one of the main sources for the water in coca. History of the coca cola company founded in 1886, the coca cola company is the worlds largest beverage company. Learn more about the cocacola company, our brands, and how we strive to do business the right way. Bottles of coca cola were sold starting in 1894, and cans in 1955. Organizational analysis entails carrying out evaluation on the processes of a company as well as those employed to run such processes. Ko is a total beverage company, offering over 500 brands in more than 200 countries and territories. In december 1991, a merger between cocacola enterprises and the johnston cocacola bottling group, inc.
In addi tion to coca cola and diet coke, it sells other profitable brands including powerade, minute maid, and dasani water. There is even more controversy over the coca cola company than just the health effects of their beverages. By 1920 with coca cola being bottling all around the world there were over 1,000 bottling faculties in. A profile of the cocacola company matthew hartogh gbus 600 may 1, 2002. Consumer preference coca cola versus pepsi cola by abdul munam jamil paracha, muhammad waqas, ali raza khan. Pdf assignment on cocacola company ruhul amin and amirul.
The company also produces and sells other soft drinks and citrus beverages. As part of the merger, the senior management team of johnston assumed responsibility for managing the company. The coca cola spencerian script trademark is registered in the u. Coca cola bottling begins when the first bottling contract is signed.
Like many people who change history, john pemberton, a civil war veteran and atlanta. The coca cola company has been existing in the market for the long time and serves a global market. In two years time, diet coke was the topselling diet soft drink in the world. Cola history page for a complete history of the coca. In addition to coca cola and diet coke, it sells other profitable brands including powerade, minute maid, and dasani water.
Ko is the worlds largest beverage company, refreshing consumers with more than 500 sparkling and still brands. History and background of the coca cola company the coca cola company is the world largest distributor of soft beverages and syrup. Coca cola, and wrote it out in his distinct script. In fact, robert woodruff insisted that every man in uniform gets a bottle of coca cola for five cents, wherever. We are here to refresh the world and make a difference. Because of this, coca cola has come up with long term objectives. Cokes latest financial data, marketing campaigns and provides a history of lawsuits.
Cola company cocacola history began in 1886 when the curiosity of an atlanta pharmacist, dr. Fellow at the university of hartford in the history department. Interestingly, though no coke product has contained cocaine since 1903, one of cokes partners the stepan company of new jersey retains the only active federal license to import and process coca leaves from which cocaine is made. Another issue around coca cola is where they get the water for their beverages. The company s headquarters are in purchase, new york.
On may 8, 2012, coca cola company celebrated its 126th anniversary. The cocacola company of atlanta, georgia is the worlds largest provider. Cocacola and human rights in guatemala documents the cocacola companys long period of inaction in the face of continued evidence of a guatemalan bottlers use of violent unionbusting techniques. As the leading beverages company in the world, coca cola almost monopolizes the entire carbonated beverages segment. With a history that spans more than a century, it is no surprise that the brand has seen many changes since it first began. Cocaine is a stimulant drug thats made from the leaves of the south american coca plant. This was the first extension of the cocacola and coke trademarks. Root glass company of terre haute, indiana, won the contest to design a bottle that could be able to be recognised in the dark. Coca cola, globalization, and the cultural politics of branding. The drink achieved the status of national icon for the usa by its 50th anniversary. A brief history of cocacola, americas most famous export. Organizational analysis the cocacola company introduction. In addition to the company s coca cola brands, our portfolio includes some of the worlds most valuable beverage brands, such as ades. Cocacola, or coke, is a carbonated soft drink manufactured by the cocacola company.
Candler would become the companys first president, and the first to bring real vision to the business and the brand. It took its name in 1965 when the pepsi cola company merged with fritolay, inc. Where can i buy cocacola merchandise and memorabilia. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. Candler incorporated the coca cola company in 1982, and began marketing the product. For complete information regarding our financials, see our periodic filings. The cocacola company owns four of the topfive selling softdrink brands in the. This made the first big break in coca cola history.
The coca cola brand is globally valued and recognized. An 1886 coca cola ad proclaiming its use of the coca plant, from which cocaine is made. In 1985 the formula for cola cola was changed and the cocacola company released a new coke. The company produces coca cola, invented in 1886 by pharmacist john stith pemberton in atlanta, georgia.
During candlers era, cocacola was sold only through soda fountains. The company is based in atlanta, georgia and sells its products to over 200 countries around the world. Large scale bottling was made possible later and coca cola sales shot immensely. Company accountant, frank robinson, names the drink coca. Its products can be found in over 200 countries around the world. Eight hundred miles away another great american symbol was about to be unveiled.
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